Hey there, fellow content creators! Let’s talk about something that I wish I had figured out sooner in my journey: building an email list.

If you’re anything like me, you’ve probably poured hours into perfecting your Instagram feed, stressing over TikTok trends, and doing whatever you can to keep up with the ever-changing social media game. And don’t get me wrong—it’s all super important. But let me tell you: your email list? That’s where the magic really happens.

I’m talking about creating a direct line to your audience without relying on tricky algorithms or the possibility of your account getting randomly banned. Here’s why building an email list is non-negotiable if you want to grow your brand (and make it sustainable!).

1. Your Followers Won’t Always See Your Posts—But They’ll See Your Emails

Let’s face it, algorithms can be brutal. I’ve had some posts absolutely bomb while others took off, and it feels like playing social media roulette sometimes. But emails? They’re delivered straight to someone’s inbox—no guessing games. It’s the difference between hoping someone stumbles across your content and knowing they’ll see it.

2. It’s Like a VIP Club—And You’re the Host

When people subscribe to your email list, they’re basically saying, “Yes, I want more of what you’re offering.” It’s like having a crew of people who already love what you do and are just waiting for your next big move. You can send them exclusive updates, behind-the-scenes glimpses, or even sneak peeks of new projects. It’s your chance to build a more personal, direct connection with your most engaged fans. And let’s be real—who doesn’t love a little VIP treatment?

3. Emails Convert Like Crazy

Okay, real talk: emails are one of the best ways to make money as a content creator. Whether you’re dropping a new product, promoting a service, or sharing an affiliate link (shoutout to Flodesk for making that part easy!), your email list is basically primed and ready for action. These people already want what you’re offering, so when you show up in their inbox with something awesome, they’re way more likely to click that ‘buy’ button.

4. It’s Your Safety Net

We’ve all heard horror stories about creators losing their social media accounts overnight—like, imagine building up a whole following only to lose access to them with no warning. Terrifying. But with an email list, you have a backup plan. Even if your TikTok gets hacked or your Instagram disappears into the abyss, you can still reach out to your audience and keep them in the loop.

5. You Own Your List—No More Algorithm Games

I can’t say this enough—social platforms own your followers. They control how many people see your posts, how often, and when. With email, that’s not the case. Your list is YOURS. You’re not relying on some mystery algorithm to decide if your content is “worthy” of being seen. You get to control the flow of information, and that’s huge.

6. Emails Help You Build Your Community—On Your Terms

I love the freedom that comes with email. Whether I’m sharing cozy adventure vibes or my latest design tips from The Creator Outpost, I can speak directly to my audience. And it’s not just about what I want to share—it’s also about what they want to hear. This is where you can be your most authentic self and create deeper connections with the people who love what you do.

7. It’s Easier Than You Think

If you’re like, “Great, but I don’t have time to figure out emails,” I totally get it. That’s where tools like Flodesk come in handy. Seriously, it’s a game-changer. You can create beautiful, on-brand emails in no time, and the automations do all the heavy lifting. (Plus, you can grab my affiliate link here to get started with a sweet 50% off deal!)

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How to Start Building Your Email List Today

Here’s the thing: you don’t need a massive following to start building your list. Start small! Offer something of value, like a free resource or a sneak peek at something you’re working on. For example, I’ve used my Trail Notes handwritten font to entice people to join my list. Find what works for your brand and watch that email list grow!

In the end, your email list is the one place where you get to call the shots. It’s your secret weapon for staying connected with your audience and growing your business on your terms. So, what are you waiting for? Get started with Flodesk, and let’s build that email list together.

Catch you in the inbox!

Mads